New media is things like Web 2.0, gaming and mobile phones that can do more than just call people. New media is considered to be a high technological way of getting in touch with people around the world and telling friends about a new film that might be coming out in the film industry. Many films use new media to promote their film. The King's Speech and Tintin have both done the same thing by promoting their films to the general public. They have used new media like Facebook, twitter, tumbler and other networks where people can write about the film and add photos, telling people to go and see the particular film as they feel that it's a really good film and more people should go and see it. Basically, people are recommending the films to their friends
Facebook-The average person on Facebook had about 130 friends, they can post and share links about the film on people's profiles. They can also upload photos to their profile. You could upload YouTube clips on to the Facebook page, for example you can post a trailer of a film that might have just come out or that is coming out in the cinema, then people in their friends list can watch the clip and then post it again on their page, this gets more and more people watching the clip and getting interested in the film.
Twitter- Twitter is where you can type what you are thinking or doing at the time. Many people have it and many famous actors and actresses and other famous people have Twitter. You can follow people who are or not famous. If the person is famous then they can promote their film, post links about the film, and when the day of the film released in cinemas is close. This means that people who are fans of the person can go and watch the film that their favourite actor/actress is in or their favourite director. This can also promote the film.
What are the demographics for New Media outlets?
The demographics for New Media outlets are young people because they tend to use social networking sites more than older people do, for example Facebook, Bebo, Tumbler and Twitter are used widely by young people because they prefer a quick way to communicate with friends and not having to see them physically when it's not possible to and also its the fashion of the 21st century now that most young people have easy access to the New Media especially social networking sites and other sites like Youtube and Blogger.
New media spreads information through....
The internet and social networking sites like Facebook, Twitter and Tumbler.
How have The King's Speech and The Adventures of TinTin: The Secret of the Unicorn used new media?
Both The King's Speech and Tintin use the same new media. Web 2.0, which is the internet via Facebook, Twitter, Tumbler and YouTube. These are all sites where people can give feedback on the film by watching the trailer of the film and if they like it they will go and watch it in the cinema. If the film gets a lot of general public interest to the film then it might determine whether they should make the film worldwide so that people across the world can have access to the film. This will promote the film and increase the profit because more people will watch the films.
Name some examples of how TinTin and The King's Speech could use synergy and convergence appropriate to its target audience?
Tintin could use snergy appropriately by keeping the two distbution companies that they had, Paramount Pictures and Columbia Pictures which was a conglomerate to gain a lot of money which they did and they could have also made sure they used a range of gadets for their target audience to watch the film on, for example MP4 players and PSP, they could have made it easier for people to watch the film by giving a wide range of gadgets they could watch it on, maybe next time what they could do if they have another film out is to create an app where the young children can watch the film without having to go to the cinema. I think that would have increased their profit even more than it was. But I think the reason why The King's Speech was not as successful with using synergy and convergence appopraitely to the target audiences' convenience is that they only had one distribution company, (Weinstein Company) so they did not have a conglomerate which would have helped them get more profit because the films would be more sprea across the country and they could have also done the same thing with the gadgets, they could have offered more gadgets for the audience to watch the film on to give them more profit.
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